Minh-Ha T. Pham Bücher

Minh-Ha T. Pham examines the practice of social media users monitoring the fashion market for the appearance of fake knock-off fashion, design theft, and plagiarism, showing how it is critically important to the development of global fashion.

Examining the intersection of social media and fashion, Minh-Ha T. Pham highlights how users actively call out design theft, particularly in the case of Balenciaga's alleged copying of the Thai "rainbow bag." The book traces fashion antipiracy efforts from the 1930s, revealing how social media has taken on the policing role traditionally held by the industry. However, Pham argues that these efforts often perpetuate social and market inequalities, reinforcing colonial norms and complicating the discourse around ethical fashion and intellectual property in a global context.

Focusing on the rise of elite Asian fashion bloggers, the book critically investigates their role in the digital landscape as creators of "taste work." Minh-Ha T. Pham explores how these bloggers generate cultural and economic capital through their online presence, while examining the implications of "Asian taste" in contemporary fashion. The analysis contextualizes their work within historical trends of gender and race in fashion, highlighting the intersection of cultural shifts and global consumer capitalism, ultimately revealing the complexities of race, gender, and class in the digital fashion economy.