The world watched as Chris Norton, a quadriplegic with a 3% chance of ever moving or feeling anything below his neck, took ten impossible steps. The Seven Longest Yards tells the unforgettable story of how he and his wife, Emily, battled unbelievable odds with faithful determination to discover that life's lowest moments can be our greatest gifts.
The book reveals the hidden influence of a demographic group responsible for 77% of discretionary spending in the American economy, referred to as NEOs (New Economic Order). This group, comprising 46% of the population, drives economic growth even in challenging times, yet remains largely unnoticed by businesses and government. Understanding their values and spending habits is crucial for developing a sustainable economic strategy that can revitalize America and harness the untapped potential of the NEO Economy for future prosperity.