Clemens C. Jäger Reihenfolge der Bücher

Lassen Sie sich mit diesem Buch in die Grundlagen der BWL einfuhrenIm Zentrum dieses Buches uber die Grundlagen der BWL steht der Unternehmenslebenszyklus von der Grundungs- bis zur Sattigungsphase.

This collected edition contains scientific articles written by UCAM-FOM Doctoral School of Business PhD candidates. The doctoral programme is a collaboration between the two universities that established the UCAM-FOM Doctoral School of Business. This collaboration makes it possible for FOM students to participate in the Doctoral Programme in Administration and Management (ADE) at the UCAM headquarters in Murcia. The PhD programme was carefully designed to offer the synergy of the two institutions' research capacities, enabling networking and sharing of knowledge and exposure, all in support of the student experience. With regard to knowledge, the application of different frameworks is encouraged, both in academic theory and practical global application. Our mission is to offer the best of these thriving European, yet globally connected institutions to talented and leading professionals in all areas in business.

Much research has been conducted about how emotions and experiences affect customer behaviour. However, little is known about whether there is a direct link between emotions and customer experiences on the one hand and true brand loyalty on the other hand in the German food sector. Due to mature markets and globalisation, competition is currently fierce in most industries. Brands and products become more similar to each other with regard to product functionality and quality. Therefore, it is today more important than ever for organisations to know how to differentiate themselves from competitors in order to increase their customers' loyalty towards them. True brand loyalty is highly important for organisations as it can not only lead to increased sales among the customer base, but also to positive word of mouth and brand support. However, it seems to be clear that true brand loyalty is not possible for all products and markets. Oliver argues that for products with low consumer involvement true brand loyalty will not be built. It is assumed, that consumption emotions and brand experiences are positively correlated to brand loyalty in the German food sector. Additionally, it is expected that brand loyalty is higher among older generations because the phenomena multi-brand loyalty and variety seeking developed among the younger ones. Furthermore, women are suspected to show greater brand loyalty than men because gender is often cited to effect consumer behaviour. This book intends to clarify these issues with regard to the German food industry.

This thesis aims to incorporate the seemingly irrational behavior of humans into neoclassical economic models, enhancing their realism. It seeks to determine the extent of human irrationality and its implications, as well as how easily and through what means individuals can be manipulated. To achieve this, the study examines these behavioral traits from a behavioral economics perspective. Insights from behavioral economics and psychology will be integrated into neoclassical models, particularly focusing on the utility function—both with and without uncertainty—and the discounted utility model for intertemporal choices. The primary goal is not to create a readily applicable model but to demonstrate the significant impact that including such phenomena can have on economic models. By pursuing more realistic assumptions, the thesis aims to provide a comprehensive overview of the current state of research in this area.

The valuation of companies, particularly Internet firms, has sparked extensive debate in both economic theory and practice. Since the early 2000s, literature has increasingly focused on the valuation of Internet companies, especially during the New Economy era, which saw a surge in interest in young, innovative businesses. However, many companies' prospects were misjudged, leading to the collapse of the Internet bubble when it became clear that numerous business models were not economically viable, resulting in a downturn in global stock markets and the failure of many firms. In this context, the emergence of Web 2.0 marked a new phase for the Internet sector. Coined in 2005, the term signified a shift following the New Economy crisis, with successful Internet companies exhibiting distinct characteristics. The relevance of Web 2.0 was further highlighted by significant corporate acquisitions, reminiscent of the earlier bubble. For instance, Google acquired YouTube in 2006 for $1.65 billion, despite its lack of substantial revenue. Similarly, Microsoft invested $240 million for a minority stake in Facebook, valuing it at $15 billion, while Goldman Sachs invested $450 million in 2011, giving Facebook a theoretical market value of $50 billion. Concurrently, Web 2.0 companies achieved remarkably high market valuations during IPOs, exemplified by LinkedIn's $9 billion valuation on its first day on the NYSE in May 2011, despite not

Im Zeitalter der Globalisierung sind die Weltmärkte eng vernetzt, was zu hohem Konkurrenz- und Innovationsdruck führt. Unternehmen, die zuvor ähnliche Marktsegmente in verschiedenen Regionen bedienten, sind durch den Internethandel zu direkten Konkurrenten geworden. In diesen globalen Märkten müssen sie sich durch neue Produkte, spezielle Serviceleistungen und verstärkte Kundenbindung hervorheben, da die Preisuntergrenze schnell erreicht ist. Dies stellt insbesondere die Mitarbeiter global agierender Unternehmen vor Herausforderungen, da sie häufig organisatorische Systemwechsel durchlaufen und höhere Leistungen erbringen müssen. Es obliegt den Führungskräften, ihre Mitarbeiter emotional stabil an neue Strukturen heranzuführen und zu motivieren. Seit den späten 1980er Jahren wird Emotionaler Intelligenz als Mittel vorgeschlagen, um die Emotionen der Mitarbeiter zu erkennen und die Personalführung entsprechend anzupassen. Befürworter versprechen, dass diese Fähigkeit leistungsfördernd wirkt. Die zentrale Frage ist, ob Emotionale Intelligenz ein tragfähiges Konzept für die Personalführung darstellt. Die Analyse in diesem Buch bietet einen kritischen Überblick über den aktuellen Forschungsstand und ermöglicht durch die Verbindung von Theorie und Praxis eine direkte Anwendung auf typische unternehmerische Herausforderungen.

In today's volatile markets, companies must be ready for sudden changes, a challenge exacerbated by rapid globalization. To navigate these shifts effectively, businesses need to gather early information to inform their decisions. This raises critical questions about how to obtain prewarning knowledge and assess potential risks from future events. The book by Jaeger and Maciejewski addresses these concerns by exploring the significance of forecasts, leading indicators, and weak signals in the context of financial crises. It offers a thorough overview of related management fields, including risk and crisis management and management accounting. The authors delve into theoretical models and concepts, illustrating the connections between different leadership approaches and how early warning systems are integrated into them. The publication underscores the importance of prewarning knowledge, demonstrating its strategic and operational significance, particularly during financial crises. Additionally, it critically discusses the limitations of early warning systems and suggests that there is potential for further conceptual enhancement, especially regarding strategic early indication. This comprehensive analysis emphasizes the necessity of early warning mechanisms in contemporary business management.

This paper derives and interprets the Black & Scholes formula, emphasizing the validity of its underlying assumptions and their impact on actual trading. The aim is to clarify the model's properties, establishing a solid foundation for evaluation. The original Black & Scholes framework will be considered, with advanced models discussed later. Evaluation occurs on three levels: model-exogenous, model-endogenous, and through comparisons with other models. Initially, the assumptions will be compared to real market conditions to assess their importance in deriving the formula and their interrelations. Next, a detailed examination of Black & Scholes' argumentation will reveal the model's conclusiveness, including an analysis of its sensitivity to changes in underlying parameters. Finally, advanced models will be introduced to determine how well they accommodate real market conditions within the Black & Scholes framework or if entirely new approaches are necessary. This evaluation will also address whether advanced models genuinely enhance option pricing or if more accurate values come at the cost of increased mathematical complexity.

Wars may be lost, companies may go bankrupt and marriages may end in divorce. Such failures may be due to mistakes in decision-making. Strategic decision-making is of great and growing importance and decision-making in general is indeed the central issue in management and operations. It determines external as well as internal action and reaction. Managers have to make decisions and act so as to avoid bankruptcy but instead ensure the company's livelihood and enhance the company's value. These represent two of the major managerial goals. Shareholders eventually demand constant improvement in performance. It is, however, an art to appropriately assess situations of decision-making. Companies and their environment are typically dynamic and strategy cannot be viewed isolated as its success will depend on the decisions of others also. Game Theory as a theory of interaction provides appealing formal concepts and tools for examining such interdependent strategic behavior in business and economic settings. Although in literature hints can be found that Game Theory is already being applied by managers, the potential of Game Theory has not yet been exploited.