Crisis management is presented as an ongoing responsibility rather than a reactive measure in this insightful guide. Tim Coombs emphasizes the importance of daily activities to prevent crises, detailing various crisis types and sharing case studies from diverse sectors. He introduces innovative techniques to integrate crisis management into an organization’s core practices, highlighting the roles of executives, managers, and employees in this process. The book ultimately advocates for proactive strategies that enhance organizational strength and resilience, complemented by a glossary and templates for effective crisis management.
