Julian Sefton-Green Bücher

Why technology is not an end in itself, and how cities can be smart enough, using technology to promote democracy and equity.

More than 100 illustrated examples of successful promotions demonstrate the ingredients that make ads click. These are the effective ads that sold millions of dollars of merchandise, from Rolls Royce automobiles to Lux Soap, Coca-Cola, and Campbell's Soup. Discover how the ads came into being, explained in their creators' own words.

Focusing on education initiatives in the US, UK, and Australia, this book examines efforts to cultivate a socially diverse workforce. Through detailed case studies, it highlights the creativity and resourcefulness of young individuals as they pursue careers in creative industries, showcasing their experiences and the innovative strategies employed to facilitate their entry into these fields.