Phillip Weber Bücher

The report offers an overview of Abercrombie & Fitch Co, analyzing both internal and external factors affecting the company. Utilizing marketing tools such as PEST and SWOT analysis, it primarily focuses on the US market due to the availability of data. While it does not aim for comprehensive analysis, it highlights key aspects of the company's situation, providing valuable insights into its marketing dynamics.

This seminar paper explores the historical context of international business and cross-border activities, tracing their roots to companies like the British East-India Company. It discusses how globalization since the 1960s has intensified these practices, making them integral to modern business operations, driven by various motivations.