Ajit Ghuman Bücher

Chances are you are leaving money on the table. Smart pricing can significantly boost your revenue and valuation, yet it is often overlooked or deemed too complex. While software pricing isn't rocket science, existing literature tends to be either superficial or overly complicated. This practical guide addresses the need for a straightforward approach to SaaS pricing, tailored for CEOs, CMOs, Product Marketers, Revenue Leaders, and Product Managers. It offers a comprehensive method for implementing effective pricing systems in high-growth SaaS startups. The book covers essential pricing decisions, including the development of product offers/packages, selection of pricing metrics, structuring pricing models, and determining specific price points. Readers will discover why Good-Better-Best packaging may not always be optimal and how to leverage packaging to reveal hidden value. It also illustrates how a Silicon Valley startup achieved up to 10x revenue per account through smart metric selection and how an eCommerce SaaS company adapted its pricing structure to enhance market share and revenue predictability. Additionally, the book features nine in-depth case studies from pricing leaders at companies like Gainsight, Mixpanel, and Oracle, addressing various pricing challenges across different growth stages. Topics include transitioning from perpetual licensing to subscription pricing, revamping product packaging, and recommended