Anne F. O'Reilly Bücher

How to master the power of buzzTrendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.

This book is a literary tour de force, examining 28 Irish plays and revealing their rich cultural context in an engaging way. Anne O'Reilly's analysis inspires a longing to return to theatre, blending readability with profound ideas. The recurring theme of 'journey' is explored from various angles, offering insights into quests for soul, self, healing, sacred meaning, and transformation. Captivatingly, the text not only delves into the plays and their narratives but also encourages readers to rethink and reimagine their own stories. It stands as a significant literary work of art. The structure includes sections on theatre as a sacred space, thematic explorations of memory, ritual, darkness, transformation, and vision. Notable plays discussed range from "Baglady" by Frank McGuinness to "The Lonesome West" by Martin McDonagh, each contributing to the overarching theme of journeys. The conclusions drawn from these explorations invite readers to reflect on the interplay between the plays and their own life experiences. With a comprehensive bibliography and index, this work serves as both an educational resource and an artistic celebration of Irish theatre.

In order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. Good for Business outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: * Purpose Beyond Profit * Humanized Leadership * Corporate Consciousness * Collaborative Partnerships Today, brands matter a lot, and what companies we do business with also matters. In Good For Business , the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.