Merrill R. (Rick) Chapman Bücher

"History repeats itself, first as tragedy, second as farce." Karl Marx, Capitalist Critic. This third edition continues the mission of its predecessors, presenting a curated collection of high-tech marketing disasters—both classic and recent—that are completely avoidable. Embark on a journey through Marketing Hell, encountering figures like Steve Ballmer, eternally tormented by Windows 8 users, and Jeff Bezos, endlessly stacking unsold Fire Phones. Sundar Pichai is depicted explaining Google algorithms to forgetful Congress members, highlighting the absurdities of the tech world. Guided by Stupidity, you’ll navigate this landscape, avoiding pitfalls such as the infamous Steve Jobs Disease and the chaos of Microsoft's Windows 8 positioning. You’ll learn valuable lessons, including the dangers of CEOs trying to emulate Steve Jobs without the necessary training or charisma, as demonstrated by Bezos’ lackluster Fire Phone presentation. The book also explores the consequences of ignoring historical failures in tech positioning, illustrated by the WordStar debacle and Microsoft's missteps with Windows 8. Additionally, it critiques the evolving landscape of payment platforms, warning that political biases could lead to the rise of alternative banking solutions. Prepare for a humorous yet cautionary exploration of marketing misadventures in the high-tech arena.