Untersucht die verschiedenen Designbereiche, die Freelancern offenstehen, und behandelt verschiedene Genres des Grafikdesigns, einschließlich Branding, Corporate Identity, Publishing und Informationsdesign, sowie die beste Herangehensweise an jedes Gebiet aus der Perspektive eines Freelancers. Dieses Buch ist geeignet für freelance Designer, die eine langfristige und erfolgreiche Karriere anstreben.
Außergewöhnliche Materialien, Bindetechniken und Veredelungen
Haptik und damit auch ungewöhnliche Materialien stehen als Gegenpol zur Cyber-Welt hoch im Kurs. Doch viele Designer scheuen ihren Einsatz – nicht zuletzt aus Unkenntnis über das Druckverhalten und die mögliche Weiterverarbeitung. Mit diesem Band wird dem Designer nicht nur die Scheu vor unbekanntem Terrain genommen, er zeigt anhand vieler fantastischer Beispiele die große kreative Spielwiese von bedruckbaren Materialien wie Leder, Holz, Stoff, Plastik, Metall oder sogar Schokolade auf und stellt Bindetechniken sowie Druckveredelungen vor. Jede Technik wird in einem einführenden Kapitel verständlich erklärt; die vorgestellten Projekte selbst von den Designern kommentiert. Ein absolutes Muß also für kreative Köpfe, die sich abseits von 4c, Bilderdruckpapier und DIN-Formaten bewegen wollen!
Now in a new "mini" edition, this third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book features high-profile projects from nine top designers and firms, including Lippincott, FutureBrand, Wolff Olins, Turner Duckworth, Werner Design Werks, Carbone Smolan, Desgrippes Gobé, and Michael Osborne Design. The second part of the book contains 2,000 logos organized by category (typography, people, mythology, nature, sports, etc.), as well as many shorter articles on projects by Miles Newlyn, Haley Johnson Design, and Cato Purnell.
The much anticipated follow-up to Logolounge features 2,000 logos and provides fresh inspiration to anyone looking to direct their own identity.
The mini edition of the fourth volume in the best-selling LogoLounge series provides 2,000 logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms are hand picked and invited to be “foundation members.” Foundation and website members each supply multiple logos to the site. Each LogoLounge book presents thousands of logos that have been added to the site, providing designers with an invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.).
This title traces the process of redesigning a company's graphic identity through a vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects.
The second in the seven-volume LogoLounge Master Library series, LogoLounge Master Library, Volume 2: 3000 Animal & Mythology Logos is a highly organized collection of 3,000 animal and mythology logo designs, culled carefully from LogoLounge.com, the largest online searchable collection of logos in the world. In addition, top-tier logo designers share their insights on the values, traditions, and future of designing with animals and mythological characters. — Animals have been depicted symbolically ever since man first began to draw. Their shapes, colors, behaviors, and history provide a wealth of inspiration for logo designers. — Mythological figures are rich in analogy and metaphor, perfect for logo design. Every culture has its own fables and fascinating visual stories that help designers convey challenging concepts. The LogoLounge Master Library series will form the deepest, densest, most highly focused collection of logos organized by category ever. The total collection will include Initials & Crests, Animals & Mythology, Typography, People, Shapes & Symbols, Nature & Food, and Arts & Culture. The Master Library series is organized with the busy, motivated designer in mind. Turn to exactly what you need, time after time—a must-have resource for any serious logo designer.
The fifth volume in the best-selling LogoLounge series brings together an exciting collection of 2,000 totally new logos from designers worldwide submitted to LogoLounge.com, the largest collection of logo designs in the world. The front of the book contains an inspiring series of articles, featuring top-notch design work from such world design leaders as Lippincott, Felix Sockwell, Fragile, Cato Purnell, Chermayeff & Geismar, Mattson Creative, Moving Brands, Origin Communications, and Hulsbosch. The second part of the book contains 2,000 logos logically organized by category (typography, crests, people, mythology, nature, sports, and so on), plus additional articles on the latest work by Interbrand, Design Ranch, Von Glitschka, Landor and more.
Working freelance is an attractive option for a sizeable number of both recent design graduates and seasoned professionals. The Freelance Design Handbook is a practical and inspirational illustrated desk reference for freelance designers hoping to develop a long term and successful career path. The book is packed full of best practice, practical business tips, and professional and creative strategies from successful freelancers, case studies, alongside industry reference resources, to inform aspiring freelance designers of their options. This book explores the different design fields open to freelancers, covering all genres of graphic design, including, branding, corporate identity, publishing, information design, and how each area is best approached from a freelance standpoint.
How well a product is packaged can make or break its commercial success. The latest volume in RockportÆs popular Design Secrets series is a hands-on sourcebook for designers in any industry. Design Packaging deconstructs 50 projectsùranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes original sketches, computer visuals, color photographs, and other images, so designers can both see and understand how these award-winning designs came to life. Filled with inspiration and professional tips, Design Packaging will help designers -- and the clients and marketers they work with -- wrap any product in the perfect design. The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that only show the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designerÆs insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field.
Logos -- for everything from food and fashion to conferences and corporations -- are among designerséÆ most prized projects. When LogoLounge debuted in hardcover, it was the first in a series celebrating the work of top logo designers on the innovative Logo Lounge website. Created by Bill Gardner, president of the leading design firm Gardner Design, the LogoLounge website (www.logolounge.com) features the work of handpicked top designers as well as up-and-coming new talent. This book, now in paperback, presents the siteéÆs best designs of the year as judged by an elite group of name-brand designers. LogoLounge offers a wealth of inspiration and insights for graphic designers and their clients. From the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design -- including both new campaigns and new projects -- to nearly 2,000 additional logos from various sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.
A how-to guide for the finishing touch to a successful design Designers love to incorporate bells and whistles and special features into their designs to make them stand out. Often these special treatments are the element that makes the audience really connect with the design. The challenge is that these special embellishments are usually expensive and getting them right can be extremely difficult. Mastering Materials, Bindings & Finishes provides a complete reference to hundreds of special treatments, with information on how to approach them in reference to your design job, what to consider, the challenges, pitfalls, and the inside scoop from experienced designers who have both successfully and, not so successfully, implemented each of the effects featured.
This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.
The In-House Design Handbook is a unique practical and inspirational compendium that places in-house design--where as many as 50 percent of designers work, across a variety of different industries and market sectors--at the centre of professional excellence. The In-House Design Handbook will inspire and inform with practical advice, both experienced in-house designers within every type of company and organisation, and those who do not have advanced design qualifications (and who learn on the job) but who are nevertheless responsible for the ways in which their companies present a design face to the world.The book will address the daily working environment of the in-house designer, exploring project and resource management, creative strategies, communication and presentation skills, and how to raise the perceived value of design within an organisation. Alongside the practical and inspirational content will be case studies and comments from successful in-house teams, plus hints, techniques, and strategies for being creative on a budget, selling ideas internally, and clinching funding from purse-string holders.
The Perfect Package is a visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself. This book examines in detail the design elements that make these products and services desirable to the consumer and illustrates why and how these design stand out against the competition. Eye-catching images and in-depth text illustrate and analyze the concept and creative process behind each project. Each project selected boasts graphics, marketing or packaging so unique and so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer.
The visual overload of the last decade -- crashing type, unreadable text, in-your-face images -- is being replaced by simple, seamless design with a clean approach. Minimal Graphics offers a striking new collection of international graphic design work that uses the power of simplicity to get messages across. Filled with potent images and offering a wealth of minimal design solutions for color, type, images, packaging, and more -- this authoritative guide underscores the elegance of the "undesigned" approach.
På omslaget: The power of paper in graphic design
