Catharine M. Fishel Bücher

Now in a new "mini" edition, this third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book features high-profile projects from nine top designers and firms, including Lippincott, FutureBrand, Wolff Olins, Turner Duckworth, Werner Design Werks, Carbone Smolan, Desgrippes Gobé, and Michael Osborne Design. The second part of the book contains 2,000 logos organized by category (typography, people, mythology, nature, sports, etc.), as well as many shorter articles on projects by Miles Newlyn, Haley Johnson Design, and Cato Purnell.

The much anticipated follow-up to Logolounge features 2,000 logos and provides fresh inspiration to anyone looking to direct their own identity.

The fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book delivers insightful articles on high-profile projects created by top international design names, including Pentagram, Siegel+Gale, Jager Di Paola Kemp, Hesse Design, and Interbrand. The second part of the book contains 2,000 logos organized for easy reference by category (typography, people, mythology, nature, sports, etc.), as well as additional articles on recent designs by Gardner Design, Tompert Design, Karl Design, Hybrid Design, Iconologic, and Hugonaut.

This title traces the process of redesigning a company's graphic identity through a vast collection of identity projects broken down into three section: corporate identities, online identities and identity redesign projects.

A how-to guide for the finishing touch to a successful design Designers love to incorporate bells and whistles and special features into their designs to make them stand out. Often these special treatments are the element that makes the audience really connect with the design. The challenge is that these special embellishments are usually expensive and getting them right can be extremely difficult. Mastering Materials, Bindings & Finishes provides a complete reference to hundreds of special treatments, with information on how to approach them in reference to your design job, what to consider, the challenges, pitfalls, and the inside scoop from experienced designers who have both successfully and, not so successfully, implemented each of the effects featured.

This book takes all the logos that were in Rockport Publisher's best-seller, LogoLounge and collects them in one small, neat, pictorial handbook for easy reference. There are no lengthy case histories, just logos, logos, and more logos. It's a fast-paced book featuring one to six logos per page to allow designers to easily shop for ideas. Logos are among the most important elements a designer can create, so it is no surprise that they are always looking for new, fresh ideas. LogoLounge delivers just that. Its predecessor showcased the logos along with the stories of how they came to be; this compact version puts the spotlight on the logos alone, making it the perfect handbook to logo design.

The In-House Design Handbook is a unique practical and inspirational compendium that places in-house design--where as many as 50 percent of designers work, across a variety of different industries and market sectors--at the centre of professional excellence. The In-House Design Handbook will inspire and inform with practical advice, both experienced in-house designers within every type of company and organisation, and those who do not have advanced design qualifications (and who learn on the job) but who are nevertheless responsible for the ways in which their companies present a design face to the world.The book will address the daily working environment of the in-house designer, exploring project and resource management, creative strategies, communication and presentation skills, and how to raise the perceived value of design within an organisation. Alongside the practical and inspirational content will be case studies and comments from successful in-house teams, plus hints, techniques, and strategies for being creative on a budget, selling ideas internally, and clinching funding from purse-string holders.

The Perfect Package is a visual presentation of 25 graphic design projects in which the design has created a perceived value for the product that is more valued than the product itself. This book examines in detail the design elements that make these products and services desirable to the consumer and illustrates why and how these design stand out against the competition. Eye-catching images and in-depth text illustrate and analyze the concept and creative process behind each project. Each project selected boasts graphics, marketing or packaging so unique and so different that they have taken on a life of their own, apart from the products they were designed to contain or promote. They have become iconic in the hearts of the consumer.

How well a product is packaged can make or break its commercial success. The latest volume in RockportÆs popular Design Secrets series is a hands-on sourcebook for designers in any industry. Design Packaging deconstructs 50 projectsùranging from food and beverages to gift sets to electronics -- to illuminate some of the best thinking in this challenging arena. Unlike showcase volumes that present only the finished design, this book goes behind the scenes to highlight the entire design process, from how the idea was initially conceived to the techniques and trade secrets that produced the end result. Each project profile includes original sketches, computer visuals, color photographs, and other images, so designers can both see and understand how these award-winning designs came to life. Filled with inspiration and professional tips, Design Packaging will help designers -- and the clients and marketers they work with -- wrap any product in the perfect design. The Design Secrets series brings you inside the intriguing process of design. Unlike other design books that only show the final product, this series profiles design projects in detail, from concept to completion and all the stages in between, seasoned with the designerÆs insights and inspirations. Each volume presents 50 successful projects, created by leaders in the design field.