Dieser Autor befasst sich mit Themen des Internetschutzes und dessen Verwaltung. Mit seinen Werken möchte er den Lesern die Werkzeuge und das Wissen an die Hand geben, um die Kontrolle über ihre persönlichen Daten im Internet zu übernehmen. Sein Ansatz kombiniert technisches Verständnis mit praktischen Strategien für eine sicherere Online-Navigation. Er konzentriert sich auch auf die Popularisierung von Denkmodellen und Startup-Wachstum.
"The world's greatest problem-solvers, forecasters, and decision-makers all rely on a set of frameworks and shortcuts that help them cut through complexity and separate good ideas from bad ones. They're called mental models, and you can find them in dense textbooks on psychology, physics, economics, and more."--Page 4 of cover.
In 'Traction', successful entrepreneurs Gabriel Weinberg and Justin Mares offer a comprehensive overview of the various ways startups can achieve strong, sustainable growth, and a guide to choosing the ones that will make the difference to your business. Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users
Why do so many startups fail? According to entrepreneurs Gabriel Weinberg and Justin Mares, most failed startups make the fatal mistake of putting all their effort into perfecting their product at the cost of reaching out to potential users. Instead, they should be putting half their resources into getting traction. Tractionis the essential guide for any startup looking to stay ahead of the curve and start building a user base early in the game. The book offers no one-size-fits-all solution: every startup is unique, so no single method is guaranteed to generate traction. Instead, the authors identify nineteen different traction channels, from viral marketing to trade shows. They offer insights on how to exploit each one to its fullest potential, and provide a framework to test various channels and identify the best one for any startup.