George Albert Steiner Bücher

The interplay between business, government, and society is explored through a blend of historical context and contemporary events. New chapter openings and case studies address current concerns, enhancing the relevance of the material. The textbook emphasizes management issues and processes, enabling students to apply learned principles to real-world scenarios. This comprehensive approach helps students grasp the enduring principles and relationships that influence our world, despite the rapid changes in current events.

Strategic planning is essential for effective management in the modern business landscape. George A. Steiner's influential work offers practical guidance on structuring the planning process, utilizing information effectively, and implementing strategic plans into actionable steps. Aimed at top and middle-level executives, this classic resource remains a crucial reference for mastering the intricacies of business planning and achieving organizational success.