Philip M. Rosenzweig Bücher

Tagtäglich analysieren Management-Gurus, Consultants und prominente Wirtschaftslenker das Geschehen an der Börse, loben die Weitsichtigkeit und den Erfolg eines neuen CEOs, proklamieren eine weitere Erfolgstheorie oder geben Tipps, wie man die Konkurrenz garantiert überholen kann. Aber was davon ist gesichertes Wissen und was sind bestenfalls vage Thesen? In seinem wegweisenden und unkonventionellen Buch legt Phil Rosenzweig den Finger auf die eklatantesten Denkfehler. Der folgenreichste Irrtum ist der Halo-Effekt. Steigen Umsatz und Gewinn eines Unternehmens, ist die Versuchung groß, dahinter eine brillante Strategie, eine visionäre Führungspersönlichkeit, besonders fähige Mitarbeiter oder eine außergewöhnliche Unternehmenskultur zu vermuten. Lässt die Performance nach, stehen schon bald die verfehlte Strategie, der arrogante Führungsstil, die unengagierten Mitarbeiter oder die uninspirierte Unternehmenskultur am Pranger. Dabei hat sich kaum etwas verändert –außer die Wahrnehmung. Rosenzweigs brillant geschriebenes Buch verzichtet auf jeden unnötigen Fachjargon. Sein erfrischend direkter Schreibstil richtet sich an eine breite Leserschaft aus der Welt der Wirtschaft und der Unternehmen. Führungskräfte, die zwischen Sein und Schein unterscheiden wollen, kommen um die Lektüre dieses Buches nicht herum.

In early 1957, a low-budget black and white movie featuring a dozen men arguing in a dingy room failed at the box office and soon faded from view. Today, it is celebrated as a classic, cherished by critics and audiences alike, and frequently performed as a stage play. It is particularly favored by the legal profession for its depiction of ordinary citizens reaching a just verdict, and is widely taught for its exploration of group dynamics and human relations. Few 20th Century American dramatic works have had such acclaim and impact. This book tells the intertwined stories of a great writer and his most famous work, which ultimately eclipsed him. Reginald Rose, a prominent figure in the Golden Age of Television, addressed vital social issues such as racial prejudice and civil liberties, making them accessible to a broad audience. His series, The Defenders, set the standard for legal dramas. The narrative places this courtroom drama within its historical context, examining the rise of television, the blacklist, and the civil rights struggle. It chronicles the journey from Rose’s inspiration to the CBS performance in 1954 and the subsequent feature film with Henry Fonda. The book also delves into casting decisions, the impact of an actor's sudden death, and the contributions of cinematographer Boris Kaufman, illuminating the creative process behind this iconic drama.

The third title from Executive Development from IMD is devoted toAccelerating International Growth, one of today's most crucialbusiness challenges. It provides the knowledge and the tools neededto speed up the development process and reach a stronger globalposition efficiently and quickly, and is firmly focused onanswering the real questions facing leading companies as theyundertake expansion in the field. Accelerating International Growthfocuses on the strategic, organizational and human aspects ofinternational growth. The book is aimed at practising managers incompanies that are either in the process of expandinginternationally, or are considering whether to do so.Philip Rosenzweig and his IMD colleagues combine a thoroughconceptual understanding of the attractions and challenges ofinternational growth with a practical explanation of the keyelements of successful implementation. Foreign entry modes,managing entry and post-entry phases, cross-border joint ventures,organizational learning, and human resource management are allexplored in detail. Readers will emerge with the skills to clearlyunderstand what drives the process, identify the key challenges,and avoid the greatest pitfalls.