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This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
Buchkauf
Procurement marketing, Udo Koppelmann
- Sprache
- Erscheinungsdatum
- 1998
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- Titel
- Procurement marketing
- Untertitel
- A Strategic Concept
- Sprache
- Englisch
- Autor*innen
- Udo Koppelmann
- Verlag
- Springer
- Erscheinungsdatum
- 1998
- ISBN10
- 3540644598
- ISBN13
- 9783540644590
- Kategorie
- Technik & Maschinenbau
- Beschreibung
- This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.