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Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them
Buchkauf
Lights, camera, campaign!, David A. Schultz
- Sprache
- Erscheinungsdatum
- 2004
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- Titel
- Lights, camera, campaign!
- Sprache
- Englisch
- Autor*innen
- David A. Schultz
- Verlag
- Lang
- Verlag
- 2004
- ISBN10
- 0820468312
- ISBN13
- 9780820468310
- Kategorie
- Politikwissenschaft
- Beschreibung
- Political scientists investigate the impact that political advertisements have on political campaigns and elections. They use case studies, interviews, and analysis of specific campaigns and ads--mostly in the US but also in Canada--to explain how ads are constructed, why some work and some fail, and the factors about political ads that allow them