The Puma story

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One of the top sports brands in the world today, Puma is more than a maker of sportswear and shoes: Puma is a lifestyle label, with products created by world famous fashion designers. Through unprecedented access to Puma archives and the main players, the author tells the extraordinary story of Puma's rise in the worlds of sport and fashion.It's a story based on a family quarrel between two brothers, which resulted in the creation of two companies: Puma and Adidas. Competing furiously, the brothers turned their companies into corporate superstars, battling for supremacy in the world's fashion and sporting scene.