Werbestrategien für Polnisch als Fremdsprache an deutschen Schulen

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The establishment of Polish as part of the curriculum in German schools is essential for fostering lasting understanding with the neighboring country. Polish teachers from schools and universities, along with economic experts and representatives from various institutions, explore this task from multiple perspectives. Their approaches to testing effective advertising strategies reflect their diverse backgrounds. Teachers share insights on the current state of Polish instruction in selected schools and present arguments for teaching Polish as a foreign language in border regions. The discussion includes concrete projects to promote Polish, such as school trips to Poland, student exchange projects, tandem learning initiatives, trial lessons, and school project days. Additionally, the volume examines the promotion of Polish as a foreign language in schools through economic, intercultural, linguistic, didactic, and political lenses. It features motivational examples from practice while also highlighting areas of need and urgent action.