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The media and communication sector has developed into a key economic sector in the modern information society. This book deals with media management of electronic and print-based media. Against the background of industry convergence the author presents the general trends, value chains, business models and competitive strategies through an integrated management approach. In addition, recent developments of internet media are discussed.
Buchkauf
Media and internet management, Bernd W. Wirtz
- Sprache
- Erscheinungsdatum
- 2011
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