Airline visual identity 1945 - 1975

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Airline Visual Identity 1945 – 1975 is a fascinating and superbly researched survey of the visual identities of the world’s greatest airlines presented in a book of extraordinary beauty. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. The airlines’ visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. To reproduce the outstanding work of that era as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used, resulting in a book of exceptional vivacity that highlights the state of the art of today’s printing technology.