Understanding New Media

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In his groundbreaking 1964 work, McLuhan explores the profound impact of media on human perception and society. He introduces concepts such as "the medium is the message," emphasizing how the form of communication shapes our experiences and interactions. McLuhan's insights into technology and culture have become increasingly relevant, as he anticipates the rise of the internet and its effects on global communication. This book remains a pivotal examination of media's role in shaping consciousness and social structures.