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Marketing and American Consumer Culture

A Cultural Studies Analysis

Autor*innen

Arthur Asa Berger

Buchbewertung

4,0(1)Abgeben

Parameter

164 Seiten
6 Lesestunden

Sozialwissenschaften

Mehr zum Buch

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.