Identity, Ideology and Positioning in Discourses of Lifestyle Migration

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Focusing on British migrants in the Ariège region of France, the book explores how self and other are represented through lifestyle migration. It employs discourse analysis and corpus linguistics to uncover positioning strategies that connect broader themes with local identity. By integrating British media texts with various discourse forms, the author reveals ideologies surrounding British identity in France and how these are navigated in local interactions. This study deepens the understanding of self-identification processes in migration contexts using social theory.