The Culture Industry and Participatory Audiences

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The book critiques participatory media practices, highlighting how the culture industry shapes and controls moments of participation. It examines the creation of a web series in Australia aimed at a global audience, illustrating how participatory culture, while empowering media consumers to become producers, occurs within industry-controlled platforms. The analysis reveals that despite the potential for a utopian media engagement, actual participation is constrained by the architecture of the Internet and the structures of the culture industry.