Management guide Turkey

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For millions, Turkey evokes memories of splendid holidays along the Mediterranean and tours of ancient civilizations. This Management Guide offers a unique perspective, blending history, culture, economy, management, law, and services. It features insights from about 20 authors with experience in Turkey, portraying the country as a modern business partner with intriguing investment opportunities. Turkey has experienced impressive economic growth rates of 7 to 8 percent over the past five years, with nearly 15,000 foreign companies contributing to this dynamic landscape. The automotive and construction sectors are particularly favored, while the service sector presents vast potential for foreign entrepreneurs. The guide positions Turkey as an attractive investment destination for medium-sized European companies, emphasizing not just key economic data but also the human aspects of business collaboration. It addresses how to build trust and rapport with Turkish partners, the characteristics of Turkish management styles, and strategies for attracting and retaining Turkish talent. The aim is to dispel prejudices, bridge information gaps, and encourage investment in Turkey, preparing readers for successful cooperation in a vibrant and modern business environment. Turkey is portrayed as an economic locomotive and a hospitable bridge between Europe, Asia, and the Middle East.