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Social Media Marketing

Game Theory and the Emergence of Collaboration

Autor*innen

Eric Anderson

Buchbewertung

3,3(4)Abgeben

Parameter

200 Seiten
7 Lesestunden

Handel und Verkauf
Wirtschaft

Mehr zum Buch

Exploring the intersection of social media and traditional mass media, this book delves into the implications for mass marketing. Utilizing game theory concepts, it analyzes various aspects of the new media landscape, highlighting the challenges and transformations in communication and marketing strategies. Through this lens, the work provides insights into how social media reshapes audience engagement and market dynamics.