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Consumer psychology

Autoren

Mehr zum Buch

This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

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ISBN
9783847407720

Kategorien

Buchvariante

2016

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Dieses Buch ist derzeit nicht auf Lager.