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Branding as communication

Autor*innen

Susan B. Barnes

Buchbewertung

4,0(1)Abgeben

Parameter

204 Seiten
8 Lesestunden

Wirtschaft

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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.