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Online Growth Options for Retailers

Three Essays on Domestic and International Growth Strategies with Online Retailing

Autoren

Matthias Schütze

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Seitenzahl: 152 Seiten
Lesezeit: 6 Stunden

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Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.

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Online Growth Options for Retailers, Matthias Schütze

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Erscheinungsdatum: 2018
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Titel: Online Growth Options for Retailers
Untertitel: Three Essays on Domestic and International Growth Strategies with Online Retailing
Sprache: Englisch
Autor*innen: Matthias Schütze
Verlag: Springer Fachmedien Wiesbaden
Erscheinungsdatum: 2018
Einband: Paperback
Seitenzahl: 152
ISBN13: 9783658215194
Schlagwörter: Lehrbücher, Universitätslehrbücher
Beschreibung: Focusing on the strategic intentions of store-based retail and wholesale companies, this research delves into their efforts to establish online channels. It explores the criteria influencing foreign market selection and the factors that accelerate the internationalization of online retailers. By offering new insights, the study enhances both academic research and practical management strategies, making it a valuable resource for scholars and practitioners interested in the complexities of online retailing.