The internationalization of firms

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The Nürnberg Metropolitan Region stands as one of Europe's most robust economic hubs, hosting numerous multinational corporations, family-owned firms, and hidden champions. This volume features 17 case studies of companies in the region, exploring their international operations from the early internationalization strategies of Tucher in the Middle Ages to the impacts of Brexit on current business activities. The studies encompass a wide array of industries, including high-tech, industrial sectors, service providers, non-profit organizations, and university spin-offs. Nürnberg has a rich tradition in international management research, rooted in the Nürnberg School of Commerce, which later evolved into the School of Business and Economics at Friedrich-Alexander University Erlangen-Nürnberg. This institution was among the first in the German-speaking world to establish a Chair for International Management. With 30% of its student body coming from abroad, the school exemplifies a high level of internationalization, and its research in international management is highly regarded. The Nürnberg Edition on International Management aims to continue this legacy by presenting cutting-edge research findings to academics, students, and practitioners alike.