Product Design for Modularity

The book explores the challenges corporations face in a rapidly evolving marketplace driven by empowered customers and advancing technologies. It highlights the shift from slow product introductions to the necessity for organizations to innovate quickly and offer diverse, high-performance products. The focus is on adapting to customer demands and leveraging technological advancements to maintain competitiveness. Emphasizing the need for agile product development processes, the text argues that success now hinges on an organization's ability to respond swiftly to market changes and consumer preferences.