Navigating Innovation

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An effective entrepreneurial ecosystem and innovation strategy are crucial for firms to maintain a competitive edge. Managers are guided on how to envision innovation within their organization, encourage entrepreneurial behavior, identify opportunities, and make informed decisions. Drawing from extensive practical experience, this guide outlines key challenges and provides concrete examples. It also includes a new app for iPhone and Android, along with a companion website, making it a user-friendly resource for successful implementation of innovative strategies.