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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
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Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, David Michaelson, Donald W. Stacks
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- Erscheinungsdatum
- 2017
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- (Paperback)
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