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Since serving as television columnist for the London Observer from 1972 to 1982, James Clive has witnessed a radical change in content, format, and programming, and in the very manner in which TV is watched. Here he examines this unique cultural revolution, providing an analysis of many of the medium's most notable twenty-first-century accomplishments and their not always subtle impact on modern society, including such acclaimed serial dramas as Breaking Bad, The West Wing, Mad Men, and The Sopranos, as well as the comedy 30 Rock