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Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing the editors of this highly successful journal attempted to forge a minority consciousness.
Buchkauf
Marketing Identities, David Brenner
- Sprache
- Erscheinungsdatum
- 2017
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- (Paperback)
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