Building Nature's Market

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Markets and movements -- Escaping asceticism: the birth of the health food industry -- Living and working on the margins: a countercultural industry develops -- Feeding the talent: the path to legitimacy -- Questioning authority: the state and medicine strike back -- Style: identifying the audience for natural foods -- Drawing the line: boundary disputes in the natural foods field -- Cultural change and economic growth: assessing the impact of a business-led movement.