Marketing on a Shoestring Budget

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Focusing on small museums and historic sites, this guide addresses the challenges of limited marketing budgets. It offers practical advice to expand marketing reach without significant financial investment. Deborah Pitel evaluates various promotional tools, helping readers assess their effectiveness for their organizations. Tailored for those lacking formal marketing training, the book emphasizes a hands-on approach, encouraging readers to learn through experience while avoiding the pitfalls of reduced visibility and funding.