Communication Campaigns and National Integration in Chinas Market Economy Era

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Focusing on national communication campaigns in China, this study employs grounded theory to analyze state propaganda's role in fostering a Socialist spiritual civilization and promoting national unity. It examines three major campaigns, revealing insights into maintaining public morale and reviving national spirit amidst economic priorities. The author emphasizes that true progress transcends economic growth, highlighting the importance of spiritual development and the media's limited influence in achieving national integration.