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Drawing insights from more than 100 businesses to identify seven key factors, this book reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. It gives you the tools to inspire everyone in the company to embrace a customer-centric culture.
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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance, Christopher Browne
- Sprache
- Erscheinungsdatum
- 2014
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- (Hardcover)
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