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Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
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Strategic Planning for Public Relations, Jack Canfield
- Sprache
- Erscheinungsdatum
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Strategic Planning for Public Relations
- Sprache
- Englisch
- Autor*innen
- Jack Canfield
- Erscheinungsdatum
- 2014
- Einband
- Paperback
- ISBN10
- 1433120917
- ISBN13
- 9781433120916
- Beschreibung
- Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.