Digital Disruption

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The barriers to entry in your market have disappeared, and unexpected competitors are emerging. Digital transformation is reshaping every industry, with competitors leveraging new platforms and tools to disrupt traditional business models. To survive, evolution is essential. James McQuivey of Forrester Research has spent over a decade guiding companies, including those in conventional sectors like insurance, to rethink innovation. He shares his insights on how to adapt and thrive. For instance, Dr. Hugh Reinhoff of Ferrokin BioSciences revolutionized the pharmaceutical industry by streamlining connections with doctors and regulators, bringing products to market faster and selling the company for $100 million. Similarly, Charles Teague's small team created the widely adopted weight loss app Lose It!, challenging giants like Weight Watchers. Regardless of your industry, you can become a digital disruptor. Start by adopting a risk-taking mindset, investing wisely, and leveraging existing platforms to solve customer problems efficiently. Look for the “adjacent possible,” where new technologies create opportunities, as demonstrated by Benjamin Rubin and Paolo DePetrillo’s affordable sleep monitor. Finally, disrupt your own business before competitors do, as Tim FitzRandolph did at Disney with a top-charting game. This resource equips you to assess your readiness, embrace a disruptive mindset, and innovate swiftly within your or