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The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
Buchkauf
Business Gamification For Dummies, Kris Duggan, Kate Shoup
- Sprache
- Erscheinungsdatum
- 2013
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- (Paperback)
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- Titel
- Business Gamification For Dummies
- Sprache
- Englisch
- Autor*innen
- Kris Duggan, Kate Shoup
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2013
- Einband
- Paperback
- ISBN10
- 1118466934
- ISBN13
- 9781118466933
- Kategorie
- Wirtschaft
- Beschreibung
- The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.