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Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.
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Making the Compelling Business Case, Wolfgang Messner
- Sprache
- Erscheinungsdatum
- 2013
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- Titel
- Making the Compelling Business Case
- Sprache
- Englisch
- Autor*innen
- Wolfgang Messner
- Verlag
- Palgrave Macmillan
- Verlag
- 2013
- Einband
- Hardcover
- ISBN10
- 1137340568
- ISBN13
- 9781137340566
- Kategorie
- Wirtschaft
- Beschreibung
- Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.