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Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
Buchkauf
The Intention Economy, Doc Searls
- Sprache
- Erscheinungsdatum
- 2012
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- The Intention Economy
- Sprache
- Englisch
- Autor*innen
- Doc Searls
- Erscheinungsdatum
- 2012
- Einband
- Hardcover
- ISBN10
- 1422158527
- ISBN13
- 9781422158524
- Kategorie
- Wirtschaft
- Beschreibung
- Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.