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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms
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A guide to Transmedia Storytelling. It is buzzword for a new generation - a revolutionary technique for telling stories across multiple media platforms and formats - and it's becoming the go-to strategy for businesses. It also shows you how to utilize the marketing tools used by heavy-hitters such as HBO, and Sony Pictures - at a fraction of cost.
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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms, Andrea Phillips
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- Erscheinungsdatum
- 2012
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- (Hardcover)
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