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Strategic Management

Autoren

Alonzo J. Strickland
Arthur A. Thompson

Buchbewertung

4,3(15)Abgeben

Parameter

Handel und Verkauf
Management
Wirtschaft

Mehr zum Buch

This is a resource-based review of the firm, incorporating 17 cases which reflect this emphasis. New case studies cover high profile companies, globally competitive industries, entrepreneurial businesses and public companies and global competition and strategy issues are integrated throughout.