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Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
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Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.
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Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving, Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
- Sprache
- Erscheinungsdatum
- 2010
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- Titel
- Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
- Sprache
- Englisch
- Autor*innen
- Eugene Fitzgerald, Andreas Wankerl, Carl Schramm
- Verlag
- 2010
- Einband
- Hardcover
- ISBN10
- 9814327980
- ISBN13
- 9789814327985
- Kategorie
- Wirtschaft
- Beschreibung
- Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.