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Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.
Buchkauf
Pop Brands, Nicholas Carah, Eric Louw
- Sprache
- Erscheinungsdatum
- 2010
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- (Paperback)
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