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Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.
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Winning the Professional Services Sale, Michael McLaughlin
- Sprache
- Erscheinungsdatum
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Winning the Professional Services Sale
- Sprache
- Englisch
- Autor*innen
- Michael McLaughlin
- Verlag
- John Wiley & Sons Inc
- Erscheinungsdatum
- 2009
- Einband
- Hardcover
- ISBN10
- 0470455853
- ISBN13
- 9780470455852
- Kategorie
- Wirtschaft
- Beschreibung
- Professional services providers have had to rethink their sales methods and adapt to profound changes in the way customers buy services. In response, Michael McLaughlin presents a strategy for winning new business with a holistic approach to each customer relationship.