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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.
Buchkauf
Advertising is Dead.Long Live Advertising!, Tom Himpe
- Sprache
- Erscheinungsdatum
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Advertising is Dead.Long Live Advertising!
- Sprache
- Englisch
- Autor*innen
- Tom Himpe
- Verlag
- Thames & Hudson Ltd
- Erscheinungsdatum
- 2008
- Einband
- Paperback
- ISBN10
- 0500286876
- ISBN13
- 9780500286876
- Kategorie
- Kunst & Kultur, Hobby & Freizeit
- Beschreibung
- As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.