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What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (paperback)
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"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.
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What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (paperback), Ryan Mathews, Watts Wacker
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- Erscheinungsdatum
- 2007
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- (Paperback)
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